Shining the media's spotlight on your efforts can build support from both decisionmakers and the public. But media attention doesn't happen at random; it takes planning. Here are the steps to use in developing your media strategy:
- Clarify your overall goal(s)
- Identify collateral materials that you have to offer, such as data/statistics, community voices, or a unique perspective
- Track reporters' coverage of related issues in media outlets of interest
- Look for opportunities to pitch your story
